It is said that once upon a time people where using phones and phone books if they wanted to know they business’s contact details, but that’s just a fairy tale for the youngest generations. Those day are behind us. The social networks are used mostly for the fun of it, a lot of people around the world lose countless hours every day exchanging information and jokes, watching pictures and videos, and, why not, tweeting. The social networks are one of the best places in the virtual world to promote (anything you want to promote), but you should be aware about the specific rules and the world every network is creating. Some things are general to all of them, but some are particular and if you don’t take them into consideration will be wasting a lot of time and energy for (almost) nothing.
The general ideas about promoting yourself and your clients or products on Twitter.
Define your goals
Too obvious, isn’t it? Maybe this is the reason how many people (including the ones involved in promoting their business) fail in defining some clear goals (or not at all in some cases) when are making waves in social media. The allure of social networks (not only Twitter) is strong and for a lot of internet users it’s tempting to look around to their competitors’ online marketing and to imitate their actions without fully understand what’s at stake.
So define exactly what you hope to gain from your promotion, you can only design it better when you know what you are doing. The goals depend of what you are selling/offering as services. I can not give detailed information as long I don’t know what you are promoting, but in order to get the most out of twitter you must have a working plan.