As you already know (if you don’t know it yet, you better find out before it’s too late) your website is your “face” on the internet, they way to present yourself (as person and/or as business) on the world wide web and it’s going to say a lot about what kind of person are and what kind of business you run. If it’s a good website it will definetly draw attention of your potential customers. If it’s a bad website it will draw attention away from them. It can become a very important piece in your marketing campaign, so its design must be treated with a lot of attention.
When creating a new website you have 2 options: you can get a template from the internet (free or paid) for any of the current free CMS (like joomla, drupal, wordpress and all the others) or you can get some to design it from scratch. Each option has good and bad things, pros and cons that you should consider when choosing the best way for you.
Pros of custom website design
It reflects your ideas
All the existing free CMS on the market are limited in some way or another. Of course, you can add a lot of plugins, components and modules to customize the as you want, but, even so, the final version can be different that you intended it to be. It may not reflect your ideas about what you want to present on Internet.